LED DREAM Group installs Barcelona’s first nearly 200m² Outdoor LED Screen for America’s Cup

August 2024

The America's Cup has arrived in Barcelona, kicking off its 37th edition with a preliminary regatta that began on August 22 and concluded on August 25. From August 29, the official competition will commence with the Louis Vuitton Cup, which will determine the finalist team to challenge Team New Zealand. For the first time in the event's history, there will also be female and youth competitions, and the races will be viewable from various points along Barcelona’s beach and coastline.

Solutions

Outdoor LED Screen

Partners

LG Spain / Ingram Micro

Location

Barcelona, Spain

Category

DOOH

LEDDREAM Group has set a new standard in sports technology by installing Barcelona’s first large-format outdoor LED screen. Located on the America's Cup Experience facade, this screen is a game-changer for Barcelona’s urban landscape. Covering nearly 200 m² and mounted on the exterior of the IMAX building at Port Vell, it’s visible from Moll de la Fusta and ranks among the largest of its kind in Europe. The "window to Barcelona" offers stunning views of the races and provides unmatched visual coverage of the event. This massive LED screen captures all the action in high definition and compellingly engages viewers with event highlights and city updates. The screen, made by LG and installed by certified partner LED DREAM, is a key feature of the competition, which is set to be the most economically impactful international sporting event for Barcelona since the Olympics and the World Cup. According to Barcelona Capital Náutica, the event is expected to generate around €1.115 billion, including spending by local and international visitors, team investments, and pre-event expenses.

America's Cup Experience by LEDDREAM Group

The First Large-Format Outdoor LED Screen Transforming Barcelona’s Urban Landscape

This impressive and eye-catching large-format professional outdoor LED screen, with over 200 m² of viewing area, stands out with its P6.66 mm pixel pitch technology and adjustable brightness of up to 6,000 nits. This ensures impeccable image quality both day and night. Located on the exterior of the IMAX building at Port Vell, this fixed-installation LED screen offers near-4K resolution and utilizes SMD LED technology for exceptional brightness. This installation marks a visual milestone for Barcelona, enhancing the urban experience and changing the way we engage with visual communication. The screen will not only be active during the America's Cup but will continue to be a city attraction, adding value even after the event ends. With this new installation at the America's Cup Experience, Barcelona reaffirms its commitment to innovation and technology, providing a unique experience for everyone.

Barcelona: The Epicenter of Innovation, Technology, and Nautical Competition

A Technological Milestone at the America's Cup Experience

From its inception, this project has represented an exhilarating challenge at every stage: design, supply, assembly, and flawless installation. Our goal was clear: to seamlessly integrate this cutting-edge screen, adding a distinctive value that enhances the visual experience while preserving the unique essence of Barcelona. This installation not only revolutionizes the DOOH (Digital Out Of Home) visual experience but also sets a new benchmark in LED screen technology, embodying a symbol of innovation and modernity.

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