We detail below the light and immersive shows that you will see at ISE!

1- Keynote: Refik Anadol: ‘Exploring the Heritage of Tomorrow’, will take place on May 10, the first day of ISE 2022, at 6:00 p.m. on the AV Experience Zone stage. Digital artist and pioneer in data aesthetics and artificial intelligence, Refik Anadol will present the keynote address at ISE 2022.

2. Alan Greenberg will participate with “Next Generation Immersive Entertainment”. on May 11 at 6:00 p.m. As CEO and co-founder of Illuminarium, Alan Greenberg is at the helm of an innovative global experiential entertainment company created by world leaders in immersive cinema, interactive content and theater design.

3- ‘I RISE’ at Plaça d’Espanya: an incredible immersive projection show will be screened that will explore themes such as hope, regeneration and renewal. Its creation and production comes from the hand of Flaix Studio, it can be seen every afternoon from Monday, May 9 to Wednesday, May 11, at 9:00 p.m.

4. ISE Immersive Art Experience: the ISE immersive art experience will be presented, following its collaboration with the award-winning Exhibition Hub in the creation of an exceptional 650m² virtual reality art installation located in the Fira Gran Vía, which will combine several of its award-winning immersive art experiences.

5. Special event on the façade of Casa Batlló: The digital artist Refik Anadol made this tremendous mapping on Casa Batlló as part of the Living Architecture festival. We show you the video.

ISE in numbers: facts and figures for 2022 and beyond 

Growth expectations:

• The AV industry to grow to $329bn by 2026, average growth rates of 7.2% CAGR*
• Across Spain pro AV revenue €3bn in 2022, to rise by 6.2% by 2026*
• ISE show 800 exhibitors in 2022 to grow to 1,775 by 2026
• ISE show to increase net floor space from 42,000sqm to more than 77,000sqm by 2026
• By 2023 ISE to contribute €250-300m to Barcelona economy, growing to €500m by 2026 (SOURCE: UFI)

*Source AVIXA and IOTA Report

Do you want to get a ticket?

After a long period of uncertainty, ISE is back to normal, and that is why we are pleased to invite you, along with our partner Philips PPDS, to participate in this great event, you just have to use this code: LBTNNJV1 and get your ticket here.

Be sure to follow us on LinkedIn and use the hashtag #ISE2022 to get up-to-date news, event highlights and all the coolest new tech solutions in the industry. From LED DREAM Group, as specialists in LED and audiovisual technology solutions, we continue to provide new digital solutions to our partners and customers!

The post Light shows and immersive art experience at ISE 2022 Barcelona first appeared on LED DREAM.

For this project of integral renovation of the shopping center, the property has relied on its technological partner LEDDREAM Group, specialist in technological solutions based on LED displays, AV PRO material, digital content and dynamic digital lighting. For the remodeling of the new Bird Land children’s plays area, and the 3 complete toilets of the shopping center.

The project includes the conceptualization, design and execution of all the audiovisual elements. LEDDREAM Group, took over of the project from the manufacture, supply and implementation of audiovisual digital elements and their support structures; the design, creation and adaptation of nature-inspired content in Cantabria for all screens under the Brightsign and Broadsign platforms, through which the implementation of 3D content and various HTML5 templates for the reproduction of dynamic content was carried out; and the implementation of the whole project. All these elements were perfectly integrated with the aim of transmitting a differential value, maintaining the essence of the Valle Real shopping center, with audiovisual technology as the protagonist.

BIRD LAND – Playful and visual space for the little ones

One of its most attractive elements is the bird viewpoint called Bird Land, suitable for children from 2 to 12 years old, and in which they can learn about the birds that inhabit the Alday marshes in a dynamic and fun way. Inside the bird viewpoint, LEDDREAM Group has installed high-resolution Black Led screens. The mounting of these visual equipment in a trapezoidal shape and right angle, with inclination to the ground to offer better visibility from the base of the tower is one of the main attractions of this custom project and one of the most complex. For this reason, a modular structure and up to five different sizes of Led screens have been used that allow maximum versatility to achieve this trapezoidal shape, specially manufactured and designed for the project in the Valle Real shopping center.

In addition, LEDDREAM Group has taken charge of the design, creation and management of the informative content on the LED screens and the 3D design and animation of the birds. A “pet-bird” has been created for Bird Land, a mixture of 3D content and HTML5 code and that, in each fraction of 15 minutes of each hour, appears to the amusement and amazement of users marking the hours “cuckoo clock” style . In addition, other ad hoc content has been designed and created, such as those related to the natural landscapes of Cantabria or the various varieties of local birds.

A point of balance between creativity, design and LED screens in the toilets

The toilets have also been remodeled. This solution proposes to achieve a visual and emotional experience for customers thanks to LED technology to create a unique harmony and project different contents. This solution proposes to achieve a visual and emotional experience for customers thanks to the technology through which the potential of LED screens is harnessed to create a unique harmony and project different contents, among which spectacular images of the natural spaces of the the area such as the Picos de Europa, the Dunas de Liencres or Collados del Asón. The location of these elements in the men’s and women’s toilets are distributed throughout the center, which makes the project even more striking and differential. They have been supplied and installed 34 interior LED screens of different sizes and shapes, distributed in the 3 toilets of the shopping center, with a high resolution pixel pitch, high quality image processing and color depth. All the screens are synchronized with each other to show content in a unison way and respecting the space of each one thanks to the mapping of the contents.

In addition, for the toilets were created and engraved pieces with drone adhoc of local natural landscapes; different toilets according to the season of the year have been set through natural textures of that season; On time, content has been carried out according to commercial actions and specific times of the year (Black Friday, Christmas, etc.). Without doubt, the toilets have become differential spaces. The LED technology has been integrated within a glass frame in a very esthetic and subtle way, fully accessible for later maintenance, and perfectly adapted to the space and furniture. It has been designed to avoid water and moisture on the screens, while adding dynamism and modernity to these spaces, and LED DREAM Group through its content partner Channel4you, he has taken over the creation and management of the content on his installed screens. 

From LED DREAM Group, as specialists in LED and audiovisual technological solutions, we continue to provide new digital solutions to our partners and customers!

The post Sonae Sierra and Led Dream renew the new image of the Valle Real shopping center first appeared on LED DREAM.