{"id":18985,"date":"2026-02-05T22:46:52","date_gmt":"2026-02-05T22:46:52","guid":{"rendered":"https:\/\/leddream.es\/?p=18985"},"modified":"2026-02-05T22:47:22","modified_gmt":"2026-02-05T22:47:22","slug":"la-illuminacio-digital-com-a-llenguatge-dexperiencies-al-avixa-congress-i-avixa-tv","status":"publish","type":"post","link":"https:\/\/leddream.es\/ca\/blog\/fires\/la-illuminacio-digital-com-a-llenguatge-dexperiencies-al-avixa-congress-i-avixa-tv\/","title":{"rendered":"La il\u00b7luminaci\u00f3 digital com a llenguatge d\u2019experi\u00e8ncies al AVIXA Congress i AVIXA TV"},"content":{"rendered":"\n<p>Durant l\u2019<strong>AVIXA Congress 2026 a ISE<\/strong>, des de <strong>LEDDREAM GROUP<\/strong> vam compartir la nostra visi\u00f3 sobre com la <strong>il\u00b7luminaci\u00f3 digital<\/strong> ha anat m\u00e9s enll\u00e0 de ser nom\u00e9s una soluci\u00f3 t\u00e8cnica, convertint-se en un <strong>llenguatge capa\u00e7 de crear atmosferes, comunicar identitat i transformar l\u2019experi\u00e8ncia de les persones<\/strong>.<\/p>\n\n\n\n<p>Durant la seva intervenci\u00f3, el nostre <strong>Business Development Manager, Carlos Alberto L\u00f3pez Rosales<\/strong>, va explicar com la il\u00b7luminaci\u00f3 digital pot modelar espais, millorar l\u2019experi\u00e8ncia dels usuaris i redefinir entorns comercials, corporatius i p\u00fablics. M\u00e9s enll\u00e0 de l\u2019est\u00e8tica, la <strong>il\u00b7luminaci\u00f3 digital din\u00e0mica<\/strong> esdev\u00e9 un <strong>element narratiu i funcional<\/strong> que interactua amb les persones i els espais.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/iO3Sz5GeRkeJsc41l0g9_avixa%20by%20leddream%20(3).jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>A trav\u00e9s de projectes reals, vam mostrar com la combinaci\u00f3 de llum i contingut din\u00e0mic permet dissenyar espais m\u00e9s vius, adaptatius i immersius. Projectes com la <strong>fa\u00e7ana multim\u00e8dia de l\u2019Hospital Sant Joan de D\u00e9u a Barcelona<\/strong> demostren com la llum pot esdevenir un suport expressiu que connecta amb l\u2019entorn i amb les persones que el viuen.<\/p>\n\n\n\n<p><strong><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/Xr5rzeDbTlupHdQiH5QV_1764590630998.gif\" alt=\"\"><\/strong><\/p>\n\n\n\n<p>Un altre projecte destacat \u00e9s el <strong>teulat interactiu de L\u2019Illa Diagonal<\/strong>, que respon al moviment dels visitants i transforma la percepci\u00f3 de l\u2019espai, generant experi\u00e8ncies \u00faniques i memorables. La nostra visi\u00f3 tamb\u00e9 va formar part d\u2019AVIXA TV, un espai de di\u00e0leg on vam difondre converses i reflexions sobre el paper de la il\u00b7luminaci\u00f3 digital com a material creatiu que integra tecnologia, arquitectura i emoci\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/QYOvLp2YTtatvd6s4O0Q_avixa%20tv%20by%20leddream%20(1).jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Amb la nostra participaci\u00f3 en ambd\u00f3s formats, a <strong>LEDDREAM GROUP<\/strong> volem mostrar que la il\u00b7luminaci\u00f3 digital va m\u00e9s enll\u00e0 del t\u00e8cnic: \u00e9s un material narratiu i experiencial que, combinat amb tecnologia i disseny, pot transformar espais, generar emocions i explicar hist\u00f2ries.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.zapnito.com\/uploads\/4pWoert8QSqp2PgPBt8S_avixa%20tv%20by%20leddream.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Volem agrair a l\u2019<strong>equip d\u2019AVIXA<\/strong> per generar aquests espais de di\u00e0leg i donar visibilitat a noves maneres d\u2019entendre l\u2019experi\u00e8ncia audiovisual en catal\u00e0 i castell\u00e0. Molt aviat compartirem l\u2019entrevista completa. No te la perdis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant l\u2019AVIXA Congress 2026 a ISE, des de LEDDREAM GROUP vam compartir la nostra visi\u00f3 sobre com la il\u00b7luminaci\u00f3 digital ha anat m\u00e9s enll\u00e0 de ser nom\u00e9s una soluci\u00f3 t\u00e8cnica, convertint-se en un llenguatge capa\u00e7 de crear atmosferes, comunicar identitat i transformar l\u2019experi\u00e8ncia de les persones. Durant la seva intervenci\u00f3, el nostre Business Development Manager, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.46,"y":0.38},"footnotes":""},"categories":[63,80],"tags":[751,761,762],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/posts\/18985"}],"collection":[{"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/comments?post=18985"}],"version-history":[{"count":1,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/posts\/18985\/revisions"}],"predecessor-version":[{"id":18986,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/posts\/18985\/revisions\/18986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/media\/18980"}],"wp:attachment":[{"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/media?parent=18985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/categories?post=18985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leddream.es\/ca\/wp-json\/wp\/v2\/tags?post=18985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}